Cheez-It Snap’d has reached £24m in value sales just one year after launching in the UK.
The cheesy newcomer has shifted 16.3 million units to date – equivalent to one pack sold every two seconds.
The milestone coincides with the brand receiving a star at the Great Taste Awards 2025 for its Double Cheese snack.
Brought to market by Kellanova in summer 2024, the snack became the UK’s biggest new brand launch in 2024 and ranked as the fourth-largest NPD across all FMCG, despite launching eight months into the year.
A top brand in the US with over $1.35bn in annual sales, Cheez-It was launched in the UK in a new, thin and crispy Snap’d format, delivering an ultra-cheesy experience in flavours like Double Cheese, Cheese & Chilli, Cheese, Sour Cream & Onion, and the newly launched Cheese & Smokey Bacon.
