Butterkist is launching its Sweet Cinema Style popcorn in a new multipack format in response to the growing consumer trend for on-the-go snacking options.
Available in 6 x 15g multipacks (rrp £1.69) and featuring Butterkist’s Sweet Cinema Style “best ever” recipe, the new pack size is targeted at health conscious consumers seeking a portion-controlled snack or lunchbox option.
Each 15g bag contains a source of fibre and wholegrain, has 50% less saturated fat and only 76 calories.
Speaking about the launch of the new pack format, Anjna Mistry, Senior Brand Manager at Butterkist, said: “Snacking and on-the-go pack sizes are increasing in popularity, with multipacks currently the second biggest growing format within the popcorn market, up 33.7% year on year.
“Our Butterkist Sweet Cinema Style sharing bag is the best-selling flavour in the popcorn market and is unique to the Butterkist brand, so we’re confident that our new multipack format of this much-loved recipe will hold undoubted appeal for consumers who are discovering popcorn as a healthy snack alternative.”
For stockist details call 01977 692500.
