Haribo Frenzy editions are sashaying their way back onto shelves this month with new Starmix and Tangfastics Frenzy Carnival.
Starmix Frenzy Carnival includes a blue banana flavoured bear; a mango flavoured green egg; and a purple and green, lime and mango flavoured ring.
A lemon & lime flavoured cherry and a grapefruit & pineapple flavoured bottle are among the new flavours that feature in Tangfastics Frenzy Carnival.
Both line extensions are on-shelf during May for a limited time only. They are available in a range of bag sizes including a pricemarked pack, and will sit alongside standard packs of Starmix and Tangfastics.
The initial Starmix and Tangfastics Frenzy editions helped to grow both brands by 10% when they launched for a limited time in 2015.
Alison Satterthwaite, Brand Manager at Haribo UK, commented: “Combining limited editions with top sellers presents an exciting sales opportunity for retailers as not only do our most popular treats have huge appeal, but limited editions also drive growth within the category by capitalising upon the products’ popularity.”
The launch will be supported by a multi-channel campaign including TV and video on demand advertising as well as PR and social activity.