Capri-Sun builds on success of Legoland promo


Coca-Cola Europacific Partners (CCEP) is bringing back its popular Legoland on-pack promotion for Capri-Sun this summer, in partnership with Merlin Entertainments.

The promotion will give a free adult or child entry with a paying adult to Legoland Windsor Resort, one of the UK’s favourite theme parks for young families. Tickets can also be redeemed at the Legoland Discovery Centres in Birmingham and Manchester.

The promo is supported by out-of-home and social media advertising, alongside in-store activity.

Until 22 July, QR codes on millions of promotional packs of Capri-Sun can be used to secure a ‘Buy One Get One Free’ voucher. These will be valid until 31 December 2022.

Promotional packs include 4x200ml multipacks of Capri-Sun Orange and No Added Sugar Orange, 8x200ml multipacks of Capri-Sun Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks of Capri-Sun Orange and 1-ltr bottles of Capri-Sun Orange Multi-Vitamin Squash.

Martin Attock, Vice President, Commercial Development at CCEP GB, said: “Our previous ‘Kids Go Free’ promotions have a proven track record of success in helping to drive sales for retailers. We also know that with continued pressures on the cost of living, families will be looking for offers to help make daytrips and holidays more affordable this summer.

“This is a feel-good promotion that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about whilst boosting sales in the process.”

For retailers in England, the full Capri-Sun portfolio is HFSS compliant ready for the October 2022 promotional and locational regulations.