Calypso Soft Drinks has launched a new website as it announced that, despite the continued recession and the wettest summer in a 100 years, total sales of its products were up 5% year on year and turnover has remained steady across the range.
Sales & Marketing Director Richard Cooke said 2012 has been a consistent and positive year for the company so far with sparkling drinks performing solidly, licensed products growing and sales of Fairtrade juices overtaking standard pure juices for the first time.
The launch of the company’s new website – www.calypso.co.uk – for both trade customers and consumers will be followed up by extensive digital marketing including a strong social media presence for its core brands. The new site now offers extensive brand and product information about the entire Calypso portfolio.
A new orange variant has been successfully launched for its flagship brand Sparkling Rapidz, which has seen strong growth so far this year with a 59% increase in sales. The new Orange Rapidz like the rest of the range (Fruit Cola, Iron Brew, Lemonade) is school approved and contains 50% fruit juice mixed with natural sparkling mineral water to deliver healthy soft drinks.
Sales of Calypso Aquajuice remain strong with this year’s introduction of new Aquajuice Sparkling Cans, which are now available as a 4-pack product,
available in three flavours: Apple, Blackcurrant and Orange. Aquajuice Cups are also bucking the recession due to their value for money, as sales increased by nearly 10%.
Calypso launched a new range of Disney products this year and has seen a 9% increase in sales, due in part to the successful film hit Spiderman. Also new this year were two limited edition flavours for the Calypso Jubbly ice lolly brand. This classic product has seen sales rise by 4% in sales due to the well received new Jubbly Mango, and Jubbly Cherry variants.
The school-approved Calypso Juicy Aid product reached a major milestone with sales having now funded the purchase of over 1000 acres of at risk South American Rainforest to protect endangered wildlife and their habitats. Calypso works with conservation charity The World Land Trust and donates a percentage of Juicy Aid sales to support environmental projects which resonate strongly with many young people who feel passionately about environmental issues.
Fairtrade Pure Juices have grown year on year by 10% and Calypso has converted more than half of its customers to now buy Fairtrade products.