Calbee is expanding its portfolio with the launch of restaurant-inspired snacking product ‘Loaded Fries’ under its Seabrook brand.
Loaded Fries rolls out in two flavours – Cheese & Bacon and Chilli Heat – and will be available in a 6x19g multipack, 130g sharing bag and an 80g £1 price-marked pack.
Bestway Batleys will be first to launch in Scotland from 26 October with Unitas and Sugro members following.
Jon Wood, Commercial Director at Calbee UK, said: “At Seabrook we’re constantly striving to create new products and flavours that will appeal to our loyal customer base as well as reach new consumers. Our new Loaded Fries should excite shoppers that are looking to shake up daily routines and try something new. We’re looking forward to seeing how the product performs in the market.”