Cadbury has extended its Twirl range with the launch of new limited-edition Twirl White Dipped.
It is available from early June in cases of 48 x 43g singles, with an RSP of 99p per pack.
The launch will be supported by PR, social and in-store activities.
The new bar combines the Mondelez brand’s milk chocolate curls and swirls with a covering of creamy white chocolate.
It follows the launch of Twirl Orange, Twirl Caramel and Twirl Mint, and comes with sales of combined milk and white chocolate confectionery growing ahead of the wider chocolate category.
More product and category information to help drive sales within singles confectionery can be found at SnackDisplay.co.uk, the Mondelez trade-facing website.
