Cadbury has celebrated a pair of winners of its Big Win Win competition – Gurdip Jatana, owner of Mepal Post Office & Stores and customer Sheila Thompson – with a mural painted onto the side of Gurdip’s store.
Sheila was one of the competition’s winners in 2023 and nominated her local retailer, Gurdip, with each receiving a cash prize.
With 2025’s competition still open for entries, the Big Win Win celebrates the special relationship between shoppers and their local stores, inviting customers to nominate their favourite shopkeeper to enter the competition.
Set against the backdrop of the East Cambridgeshire village of Mepal, and depicting Sheila and Gurdip, the mural conveys the store’s position at the heart of the local community and the important role it plays for those who live there.
Now in its third year, Big Win Win is live until 6 July 2025, and retailers are already receiving their share of the £50,000 prize pot. There are 25 x £1,000, 25 x £500 and 50 x £250 cash prizes to be won.
To remind consumers to nominate their store if they win, Cadbury has created an array of social media assets for retailers. These can be downloaded from SnackDisplay, the Mondelez trade-facing website.
Gurdip commented: “To be recognised for my work in the Mepal community over the years is a fantastic feeling. We love building relationships with our customers, and it’s great to see that brought to life on the side of our store. The Cadbury Big Win Win is a competition that really brings retailers and shoppers together, and I would encourage every retailer to remind their customers what they could win.”
