Cadbury has launched a new bitesize product featuring crispy cereal bites, coated in Cadbury chocolate. Cadbury Crunchums will be supported by a £1.3m UK marketing investment in 2013, including outdoor advertising, sampling, PR, social media, digital campaigns and in-store activity.
Susan Nash, trade communications manager at Mondelez International comments: “New Cadbury Crunchums are an ideal treat for snack lovers, combining delicious Cadbury milk chocolate with a moreish, crunchy, cereal bite. We are very excited to introduce something truly different to the chocolate category, and we hope to support retailers in attracting new shoppers to the confectionery aisle.”
Cadbury Crunchums are available nationwide from June and the 105g bag is priced at rrp £2.03.