Budgens has unveiled plans for its 150th birthday to be celebrated throughout 2022.
The symbol group will support its independent retailers with anniversary hero promotions every four weeks, backed up by a strong promotional campaign that includes bespoke social media, specially designed point-of-sale, PR campaign, and 150th anniversary branded materials.
Stewart Fenn, Sales Director at BRP, said: “To reach the milestone of 150 years in convenience retailing is fantastic, and I am delighted to be supporting our independent Budgens stores with a strong package to celebrate the anniversary.
“We will be building on Budgens’ fantastic heritage and legacy throughout 2022, ensuring that our stores remain at the heart of local life and the communities they serve.”
