We’re now well into British Summer Time but the Auld Boy is still reeling from losing an hour in his scratcher, listening to Mrs UTC snoring.
And he’s not alone. Research from Rowntree’s has found the clocks springing forward leave a third of people feeling tired and a fifth annoyed. Pity those poor souls who feel both tired and annoyed, for they are peering through a window into the everyday life of the Auld Boy. Just don a bunnet, stand at a bus stop and smoke a roll-up for the full experience.
The survey of 2,000 punters also revealed that almost half agree they don’t have enough hours in the day. UTC respectfully suggests these folk take the next 38C to Venus, where they’ll have a whopping 5,832 hours in the day to moan about how time-starved they are.
It turns out that all this whingeing and running-aboutery means three-quarters of people need a pick-me-up at least a few times a week. So says Rowntree’s, anyway.
It’s at this point anyone familiar with market research conducted by brands will realise Rowntree’s is suggesting one of its ice lollies here, and not a “pick-me-up” in the Wolf of Wall Street sense. More’s the pity.
To that end, the brand has somewhat grandiosely declared ‘British Lolly Time’, in a bid to shift some of its new Fruit Explosion and Fruit Pastilles Berries lollies.
Under The Counter bought one of each, swiftly jammed them into his lugs and went back to bed.
