Booker helps retailers to £3m with tobacco price cuts

Booker has dropped the price of some key tobacco lines to improve customers’ margins by £3m. These prices are now available on 23 lines of big brands such as Marlboro, Benson & Hedges and Silk Cut.
Some of the new prices include:

Product Pack size WSP POR
Marlboro Gold 10 x 20’s £67.40 7.5%
Benson & Hedges Gold 10 x 20’s £68.93 7.9%
Silk Cut Purple 10 x 20’s £68.93 7.9%

As well as this, customers will have the additional benefit of earning up to 4% discount through Booker’s Spend & Save scheme.
“Dropping the price of these 23 products will deliver an extra £3m profit for our customers,” said Steve Fox, Sales Director – Retail. “Tobacco remains a tough category for our customers and we want to help them during the countdown to the display ban. We are delighted to be able to offer such low prices and we are confident that independent retailers will recognise Q5 as fantastic low prices to help them make more profits.”

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