Over 1,600 industry colleagues came together at GroceryAid’s inaugural Barcode Festival on June 28, raising £250,000 for the charity.
A sun-kissed Hawker House in London played host to the event, which featured headline act Kaiser Chiefs on the Skittles main stage (pictured) supported by Sigma, Greg James and Levi Roots – who also appeared on the Demo stage, as did Aldo Zilli.
Steve Barnes, Chief Executive of GroceryAid, hailed the festival as a crucial step in GroceryAid’s evolution: “We always hoped that Barcode was going to be a game-changer for the charity but the end result has exceeded my expectations, bringing colleagues together in a way I have never seen before. I could not be prouder of our industry for their amazing support and my team for the flawless execution.”
Andrew Thompson, Commercial Director for Booker, added: “In an industry with innovation at its heart its impressive to see industry charity GroceryAid think outside the box to raise much needed funds for colleagues experiencing difficulty through Barcode Festival. Barcode is an event like no other in the events calendar, with something going on everywhere you turn and all welcome to join the party. We’re proud to support GroceryAid and couldn’t think of a more exciting way to do so.”