As part of its summer-long ‘Come Rain or Shine’ marketing campaign, Nisa is offering shoppers the chance to win one of six picnic party kits throughout August.
The ‘win a picnic party’ competition launched on Monday and will give away two picnic hampers, containing food and drink worth over £100, every week for three weeks, concluding on August 20.
Entry will be via a dedicated microsite and encourages entrants to share their ‘perfect picnic location’ by selecting and placing an icon on a map. Instagram users can also enter by posting their favourite picnic pic using the hashtag #PicnicLocally.
Sally Lomas, Nisa’s Web Content Manager, commented: “Our social media competitions always receive a fantastic response from consumers and we continue to see both engagement with our channels and our number of followers grow.
“Engaging shoppers with the Nisa brand through social media continues to be a key focus for us and this competition is aimed at driving this further in a unique and interactive way.”
