Aryzta Food Solutions has unwrapped its Christmas sweet bakery and hot food-to-go range, with the launch of nine seasonal sweet and savoury products.
The festive line-up includes Cuisine de France branded Cranberry Torsades (90g, RSP £1) and Brandy Mince Puffs (pictured – 80g, RSP £1.25), along with Festive Sausage Rolls (140g, RSP £1.25) and Festive Slices (turkey, pork sausage, bacon and cranberry in a creamy gravy, 160g, RSP £1.50).
The sweet bakery range includes Triple Chocolate Christmas Muffins (110g, RSP £1); Linzer Biscuits (shortbread filled with raspberry jam and dusted with sugar – 75g, RSP £1); Gingerbread Reindeer (60g, RSP 85p); Christmas Donuts (55g, RSP £1) and Luxury Mince Crowns (68g, RSP £1.50).
Vincent Brook, Head of Retail UK at Aryzta Food Solutions said the run up to Christmas gave retailers a major opportunity to maximise in-store bakery and food-to-go profits.
“Bakery is already one of the top-performing sectors in convenience,” he added. “Combine this with the fact that food-to-go shoppers spend 10% more than the average c-store shopper, and 42% cite hot food as a reason to return, we’re enabling retailers to use our high margin products to capitalise on the festive feel good factor at a time when shoppers want to indulge.”
