Aryzta brings Middle East to food-to-go

Spinach Pide

Aryzta has introduced two new Middle Eastern-inspired Spinach Pide products, designed for eating on-the-go and intended to tap into demand for exotic flavours.

The two new products – a Spinach Pide with Gyros Chicken, and a Spinach Pide with Mozzarella, Basil & Tomato (pictured) – are available now at an RSP of £2.75. Both are supplied frozen in case sizes of 18.

A pide (pronounced pea-deh) is a Turkish stone-baked pizza style flat bread, characterised by a boat shape and open filling. Inspired by the street food markets of Istanbul, the new pides have been developed to cater to growing consumer demand for cuisine inspired by flavours from around the world, whilst adding a taste of something different to food-to-go menus.

“As with any new product that we develop, we always ensure that the end result chimes with the most current market insight,” explained Paul Whitely, Head of Marketing at Aryzta Food Solutions.

“The data speaks for itself, and with Middle Eastern cuisine on the rise we’re confident that these new additions will pique shopper interest and help retailers to capture that all-important food-to-go market.”

Aryzta advised retailers to utilise POS and lunchtime deals to entice shoppers and drive interest in its new additions.

For more information phone 0845 437 9593 or email retail.ordersGB@aryzta.com.