Aquafresh is extending its bigger better value 125ml range with the introduction of a Triple Protection £1 price-marked pack.
The new PMP will be available from wholesalers from August onwards.
Aquafresh is currently growing at 7.5% in convenience and is one of the top three brands for everyday toothpaste.
Jo Cooper, Sales Director, Grocery and Convenience at brand owner GSK, commented: “We know that the key for convenience retailers to maximise sales in the oral care category is to provide trusted, well-known brands that offer great value for busy shoppers. In launching the new Aquafresh PMP into the wholesale and convenience channels, the successful brand continues to provide great oral hygiene solutions for consumers, whilst adding value across the category for retailers.”