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Apostrophe catastrophe

Sainsbury's sign with apostrophe in wrong place

Far be it from UTC to make fun of our major multiple friends, but sometimes it’s irresistible.

Like this one where the residents of the well-heeled Bruntsfield area of Edinburgh woke up to discover that their Sainsbury’s Local had been rebranded as Sainsburys,Local.

A bit of a stickler for punctuation, the old boy was frankly appalled, as you can imagine. Just what are they teaching them at sign erectors’ college these days?

One can only assume the poor chap or chapess responsible didn’t have a long enough ladder to get the pesky piece of punctuation in the proper position.

To compound its misery, the supermarket giant responded to a tweet pointing out its error by asking the eagle-eyed sender to confirm the store’s location. This despite the tweet clearly stating it was sent from Edinburgh, Scotland (not Edinburgh’ Scotland) and including a picture of the offending store with a ‘Bruntsfield Gardens’ street sign clearly visible.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.