SLR-Logo-TIFF-PREVIEW-copy.png

Amber Leaf presses on with limited edition tins

This information is for tobacco traders only

To celebrate the craft of rolling this autumn, JTI will launch a second wave of its letterpress limited edition tins for RYO brand Amber Leaf.

Containing a 12.5g mini pouch with papers, the tins will be available for four to six weeks from 1st September with an rrp of £4.53.

Jeremy Blackburn, JTI Head of Communications commented: “JTI has seen continued success for Amber Leaf over the past year thanks to product innovations which are in tune with market trends. The brand now holds a 37.6% share of the RYO market, a 12.3% combined share of both the RYO and RMC markets and recently celebrated becoming the number one best-selling RYO brand in every region of the UK.”

Blackburn concluded: “The success of last year’s limited edition tins with existing adult smokers means they are a must stock for all retailers looking to maximise their sales, from the UK’s number one tobacco brand.”

  |    |    |    |  

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.