The bliss of being single

Aero bliss

Following the launch of Aero Bliss in a carton format earlier this year, brand owner Nestlé has introduced a new premium single variant.

Aero Bliss Milk Chocolate Single is available now with an RSP of 85p.

Each pack contains three individually wrapped smooth milk chocolates filled with a cocoa aerated centre and delicate cocoa pieces.

The new product is currently being supported with a wide-reaching media campaign, including out-of-home, social and digital advertising as well as sampling and experiential activity. This forms part of a £3m media spend in 2019 for the Aero brand.

“People love the melt in the mouth sensation that Aero brings,” said Ellie Tyler, Aero Brand Manager at Nestlé UK.

“We are sure that our new indulgent product will be a huge hit.”