Carlsberg Britvic has expanded its 7UP range with the launch of 7UP Pink Lemonade.
The new zero-sugar variant combines lemon, lime and raspberry flavours and is initially available from selected retailers before a wider roll out across grocery and convenience.
It comes in 330ml cans in both plain (RSP 85p) and 75p price-marked packs. Other formats include 500ml bottles (RSP £2.15/£1.30 PMP), two litre bottles (RSP £3.35) and multipacks of eight 330ml cans (RSP £5.29).
The launch will be supported by a multi-million-pound summer campaign that will include social media, influencer, PR and shopper marketing activities.
The new flavour is the brand’s first launch since 2020 and comes with NPD accounting for more than one-third (35%) of value growth in the flavoured carbonates category over the last three years.
