Philip Morris (PML) has given its nicotine pouch brand, Zyn, a packaging overall and has also unveiled new pouch strengths and two new flavours.
Zyn nicotine pouches now feature a sleek, modern design that signals the brand’s premium quality, with clearer labelling to help users navigate the different strengths and pouch formats.
The Zyn portfolio now includes the extra-low 1.5mg strength (signposted with a gold flash on the label). The portfolio also includes updated strengths and names for Icy Blackcurrant 12.5mg and Icy Mint 12.5mg – now Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg. Chili Guava and Espressino have also been renamed – now known as Guava Spice and Coffee respectively.
The brand has also launched two new flavours to meet the top taste preferences for UK adult nicotine pouches users. These are Spearmint in 1.5mg, 3mg, and 6mg, and Apple Mint in 3mg and 6mg. A higher-strength 3mg variant of its Citrus flavour is also now available.
The rebranded Zyn portfolio, new flavours and strength levels are available now on PML’s digital trade engagement platform Heatwave Open with increasing availability in wholesale channels throughout the coming months.
