West Cornwall Pasty Co. (WCPC) has relaunched its limited-edition Christmas Dinner Pasty for the festive season.
Described as “an indulgent festive treat,” the pasty contains chunks of turkey, sliced Cornish potatoes, parsnips, cranberries, bacon, stuffing, and Brussels sprouts – all wrapped up in hand-crimped, flaky pastry.
The launch is supported by at-fixture POS, store posters and social media activity.
Last year’s edition sold more than 16,000 pasties across the UK during its run.
Ross Richardson, Brand Manager for WCPC, said: “We are delighted to bring back our Christmas Dinner Pasty after such a successful run in 2022. Our retailers and customers alike have been very vocal about how our indulgent winter treat is fast becoming a Christmas classic. We have high hopes for even more festive pasty cheer this year!”