Werther’s Original has been given a major packaging overhaul, with a new look intended to enhance on-shelf visibility, simplify range navigation, and bring the brand up to date.
The refreshed packaging preserves the familiar Werther’s Original identity while introducing a more contemporary, modern and vibrant colour palette. This design retains the essence of the brand’s heritage, while seeking to make it more relevant to a wider range of shoppers, especially those discovering Werther’s for the first time.
The new-look packs will roll out across grocery, impulse and wholesale channels in the UK and Ireland from June 2025. Additionally, to support retailers during the launch, in-store and online promotions will be carried out across Q4 2025.
Werther’s Original is currently worth £36m in the UK and has 96% brand awareness.
