Walkers has launched a new campaign championing its taste credentials and key ingredient, the British potato.
A new TV ad features a selection of the brand’s real British farming partners, demonstrating their care and love for the potatoes they grow and harvest, as well as the pride in the process and final product. The ad also depicts the journey from potato to crisp, with the second half showing moments of taste anticipation and consumer consumption.
Rachael Smith, Senior Walkers Marketing Manager, commented: “We know that taste is the number one purchase driver when buying crisps and snacks, and that the journey for great taste starts from the ground up. Our Sustainable Farming Programme ensures every potato we use is sustainably grown on British farms to guarantee great quality and delicious Walkers taste.”