Unilever has launched a new line of laundry products called ‘Pure Heaven Scent’ across its Persil and Comfort brands.
The move marks Unilever’s first-ever complete laundry range (comprising washing liquid, fabric softener, and a scent booster) that is designed to be kind to sensitive skin but doesn’t hold back on the fragrance.
The launch is supported by a multi-million-pound marketing campaign fronted by former Love Island contestant Molly-Mae Hague, who has gone on to amass more than 14 million followers on social media.
Hague – and two-year-old daughter Bambi – will appear on out-of-home advertising and Pure Heaven Scent is sponsoring a new documentary series, Molly-Mae: Behind It All Part Two, which launches on 9 May on Amazon Prime.
The Pure Heaven Scent range is approved by the Skin Health Alliance and includes Persil Pure Heaven Scent Non-Bio Capsules, Persil Wonder Wash Sensitive, Comfort Pure Heaven Scent Fabric Conditioner, and Comfort Pure Heaven Scent Booster Elixir.
