Ufit reveals stripped-down new look

Weetabix’s ready to drink protein brand Ufit has relaunched its core shake range with a bold new pack design.

The refreshed bottles spotlight Ufit’s accessible lifestyle positioning and premium taste credentials, with colourful, modern visuals designed to broaden appeal and drive cut through.

The new look rolls out first across Ufit’s 25g (330ml) and 50g (500ml) shakes, with 22g and 20g variants to follow.

The relaunch is supported by a £150,000 marketing campaign.