Spar own-label expands for summer

Spar own-label range

Spar has launched a variety of own-label products to help retailers take advantage of the opportunities presented by this summer.

With 2022 seeing the first fully restriction-free summer since 2019, this year’s Spar Brand includes several products to cover shopper needs for seasonal eating, BBQs, picnics and alfresco dining.

New for 2022 are Spar Chorizo-style sausages, jumbo hot dogs, quiches, plus range extensions on dips.

Many successful products from last year also return as limited editions. Several categories have a new packaging design and a handful of NPD lines have been added.

The summer range will be supported with digital activity. Lifestyle and video content will be available to support and drive brand engagement and Spar’s digital team will be using social polls, Instagram and TikTok to target foodies with a variety of content.

Joanne Cramer, Spar UK Senior Brand Manager, said: “This is a huge opportunity for stores to support Spar own-label. We see stores that engage early and support the new lines to maximise seasonal performance reap the benefits.

“Shoppers to our stores can get great quality and value from choosing some of our award-winning hero lines such as our Spar Basil Houmous, Spar Lamb Koftas, Spar Feta and Spinach Parcels and Spar Spicy Tapas Collection. Plus, we have an ongoing 2 for £6 and 2 for £8 on our range of marinated and BBQ essentials this summer from Spar burgers, Chinese pork steaks, and BBQ chicken drumsticks.”

The range of the Spar Brand summertime products is now available in participating stores around the UK.