Snappy Shopper has launched a new service for challenger brands that gives them the opportunity to reach a larger audience and establish a presence in convenience retail.
To kick off the initiative, the home delivery platform has partnered with Syps – a new sparkling flavoured water brand founded by Mancunian rapper, Aitch.
The new service lets emerging brands showcase their products across Snappy Shopper’s network of convenience retailer partners. The service also enables brands to launch tailored data-driven campaigns, access consumer insights and leverage Snappy’s platform to engage with customers.
Mike Callaghan, CEO and founder of Snappy Shopper, said: “Our retail media offering is designed to give challenger brands the tools they need to succeed in the competitive convenience retail market. We are thrilled to partner with Syps to kick off this initiative. By working together, we can help Syps grow its brand and connect with more consumers, while bringing new and exciting products to local shoppers.”
