SLR joins retail team cycling Cambodia for land mine charity

Cyclists in Vietnam

A team of senior names in the convenience retail industry are joining forces next month in a daring charity cycle challenge across South East Asia.  SLR’s very own Antony Begley will be among the participants.

Joining Antony in a team of 22 will be Nisa CEO Neil Turton, Spar MD Debbie Robinson, Nisa Director Raj Krishan and him! International’s Tom Fender.

Household brands such as Burton’s Biscuits, Cott Beverages’ Emerge energy drink , Nisa and Booker have come together to sponsor the event, which aims to raise £100,000.

The ten day test from 5-15th February will see the team ride 420 km across Vietnam and Cambodia in hot and humid conditions to support the lifesaving work of MAG (Mines Advisory Group). They will also visit MAG’s operations in Cambodia to see how they utilise the money they raise.

Sharing the Nobel Peace Prize for their efforts to ban landmines, the UK-based charity works in South East Asia and across the world to clear war zones of mines and weapons, saving lives and helping men, women and children gain access to food, water and aid.

The cause is close to the heart of Neil Turton, a trustee at MAG. He said “I did my first MAG cycling event four years ago, and found the people passionate and their work compelling. I wanted to continue that involvement. I’m looking forward to laughs and camaraderie and visiting MAG’s work in Cambodia. As a Trustee, it’s really key for me to see and spend time with MAG field teams. This is my fourth ride so the heat and distance are things I am used to – my biggest personal challenge will be burning off the extra pounds caused by all the grocery dinners”.

Antony Begley said: “It’s amazing to see the industry coming together to support a good cause. I’m looking forward to getting on the bike and raising as much money as we can for this worthwhile cause.”

Ingrid Turner, MAG’s Events Officer, has full admiration for the retail team. “Cycling in 40°C humid heat on the bumpy roads of South East Asia is no picnic… You need a good bell, good brakes and good luck!”

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