Molson Coors has extended its Rekorderlig range with the launch of single 500ml cans of its Wild Berries and Peach-Raspberry flavours.
The new formats come ahead of a crucial trading period for the category as premium fruit ciders typically gain share of overall cider sales during the summer.
The 500ml cans and wider brand awareness will be boosted by an investment of more than £1.4m in a new summer marketing campaign, ‘Find Your Fruktig’. This will run across out-of-home, social media and in-store media, complemented by a sampling programme.
The 3.4% ABV single 500ml cans are available to convenience retailers now.
Wild Berries blends crisp cider with wild hints of raspberries and blueberries for a lighter taste, while Peach-Raspberry boasts a fresh, juicy taste of peaches with a hint of raspberry. Wild Berries and Peach-Raspberry are already the no.1 and no.2 best-performing Rekorderlig flavours.
The launch complements Rekorderlig’s existing 10x330ml multipacks in both flavours.
