The Reese’s brand is shaking up its peanut butter line-up with the launch of Reese’s Peanut Butter White Bar.
The new product pairs the brand’s signature smooth peanut butter filling with a white chocolate flavour coating, delivering a balance of salty and sweet tastes.
In a nod to Reese’s most recognisable format, the new bar’s design incorporates the iconic shape of Reese’s Peanut Butter Cups into the mould, including its signature ridges.
The launch comes with White Chocolate sales growing by almost a third (32.9%) in value last year.
Reese’s Peanut Butter White Bar (90g) has an RSP of £1.75 and is available now at Asda and Spar stores nationwide, with other retailers to follow soon.
