Quaker Oats has been named as an Official Partner of Team GB.
The four-year deal will see Quaker Oats supporting British athletes on their journey to the Milano Cortina 2026 Winter Games and the Los Angeles 2028 Olympics.
As an official partner of Team GB, Quaker will play a vital role in helping British athletes fuel their training and preparation.
The connection between oats and elite sport is already well established. During the Paris 2024 Olympics, it was widely reported that a large number of Team GB athletes were choosing porridge to fuel their training sessions and competitions. Now, Quaker will work in tandem with Team GB to ensure that all the delegation has access to the brand’s extensive range.
The partnership will include exclusive content with Team GB athletes and a multi-channel marketing campaign.
Quaker will be involved in important moments leading up to the main Olympic Games, as well as the Dakar 2026 Youth Olympics and other key sports events in 2027, showing people what it’s like behind the scenes for the nation’s Olympians.
