Following an initial launch in grocery stores, Pringles is expanding its convenience offering with a new, fiery addition to its Hot portfolio: Blazin’ Fried Chicken.
Launched in response to increased demand for spicy snack varieties, a trend that has grown by 23% across Europe, the new flavour joins the existing Pringles Hot range of Smokin’ BBQ Ribs, Kickin’ Sour Cream and Sweet Chilli variants.
The new flavour was inspired by Nashville-style chicken from the US, voted one of the most appealing meat-style flavour options by Pringles fans. Google searches for Nashville-style chicken in the UK have also soared, up 120% in the past 12 months.
Awareness of the new product with convenience shoppers will be boosted by Pringles’ year-long partnership with Chelsea and England footballer Cole Palmer.
Pringles Hot Blazin’ Fried Chicken is available now from Bestway, Dhamecha, Parfetts, Sugro and Unitas.
