Swizzels has called on retailers to get ready to cash in on Veganuary, as the 2023 edition of the annual challenge to try a vegan diet for a month shapes up to be the biggest yet.
In 2022, more than 629,000 people signed up for the challenge. This was reflected by a spike in the confectionery brand’s Veganuary sales, which Swizzels said were up 22% year on year.
Swizzels is in its fourth year of running a consumer marketing campaign to support Veganuary, with the message ‘All These, All Year, All Vegan’ to promote its range of vegan sugar confectionery, which is available all year round.
The brand offered these tips for retailers ahead of Veganuary:
- Prioritise stocking the right range of vegan sugar confectionery
Customers will be looking for a variety of products, from single confectionery to on-the-go pack formats to sharing bags. Stocking the biggest and best brands will drive a strong rate of sale and therefore profit. - Highlight value ranges
As over half of shoppers are reducing spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice, particularly as financial circumstances have changed post-pandemic. - Create a Veganuary display
To maximise sales opportunities, retailers should create a Veganuary display in a high-traffic and visible area during January, combining a range of ambient food products to prompt shoppers.
