Peperami has expanded its chilled snacking range with the launch of new £1 price-marked Chicken Bites single packs, aimed at tapping into the fast-growing food-to-go market.
Available in two flavours – Tikka and Roasted – each 45g pack contains just 95 calories, tapping into rising demand for healthier, high-protein snack options.
The launch is supported by a multi-channel campaign spanning TV, digital, radio and influencer channels.
It comes with the chicken snacking market in strong growth, up 21% over the past two years and now worth more than £165m, with 84% of sales incremental to the category.
