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Nisa taps in on Veganuary and Dry January

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Nisa has unveiled an array of deals on healthy items for January to reflect the post-festive shift in consumer habits.  

The symbol group’s stores will be offering Quaker Wholegrain Rolled Oats 1kg for £1.50; Tropicana Smooth Orange Juice 1.4ltr for £2; and Innocent Bolt From The Blue drink 750ml for just £2.50 a bottle, as part of the promotion.  

The deal also includes the Co-op Chicken Thigh Fillets 520g on a two for £7 deal; the Co-op Sweet Potato 2pk at £1; and the Co-op Curly Kale 160g at 65p a bag. 

Nisa is also aiming to target consumers taking up Dry January, offering non-alcoholic drinks such as Heineken 0.0% 4x330ml at £3, Gordon’s 0.0% 70cl at £12, and the Co-op Irresistible Non-Alcoholic Botanical Drink 50cl at £9. 

Meanwhile, with Veganuary 2021 having attracted more people than ever before, Nisa is providing its stores with a new periodic promotion that features three Co-op own brand fruit or vegetable lines on a 3 for £5 deal, called Fresh 3.  

Nisa wholesale category controller, Darren Hamilton, said: “Each year, the transition from December to January sees a huge shift in both consumer mindset and shopping habits as many begin to crave routine and structure after a busy and likely indulgent festive period,” 

Research by IGD reveals that more than a quarter of consumers agree that the main motivation for a change in diet is to improve overall health, with over a third proactively aiming to eat more fruit and vegetables at this time of year.  

Hamilton added: “It’s important that Nisa partners have access to a broad range across these categories, at competitive prices, to ensure they can cater for the changing demands of their shoppers and create a one shop destination for their customers as we move into 2022.” 

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.