Bagel brand New York Bakery has launched its biggest marketing campaign since 2020.
The campaign runs until September across national TV, video on demand, social media and digital platforms, and is supported by consumer PR.
Titled ‘Bakes You There’, the campaign light-heartedly dramatises the escapist power of food by transporting everyday Brits into spontaneous New York fantasies, while always bringing them back to moments that matter.
New York Bakery is also the new sponsor of Channel 4 Breakfast, placing the brand alongside ever-popular US programming. The deal runs until 13 October and New York Bakery will feature in more 1,000 episodes, with four 15-, 10- and five-second idents per 30-minute episode.
To support the campaign, the brand has refreshed its packaging to emphasise its NYC identity.
