Camelot is predicting bumper sales this week for National Lottery retailers, thanks to huge back-to-back EuroMillions and Lotto jackpots.
Kicking off the two-day mega sales opportunity will be the special EuroMillions Super Jackpot draw on Friday (4 February) which has an estimated £107m jackpot up for grabs. Last September’s EuroMillions Super Jackpot draw saw National Lottery retailers benefit from a 96% uplift in sales. Retailers have received POS for the draw to help drive sales.
In addition, Lotto has rolled to £11.8m ‘Must Be Won’ draw on Saturday night (5 February), promising increased sales after the 23% sales uplift that retailers benefited from in January’s ‘Must Be Won’ Lotto draw.
Camelot’s Retail Director, Jenny Blogg, said: “It’s not that often we have two huge draws 24 hours apart, so Friday and Saturday are going to be extra special for both National Lottery players and retailers. Get talking to your customers about the draws to help generate interest and excitement, and make sure your POS is already sited to really help maximise the sales opportunities that these incredible draws bring.
“By selling tickets for these massive draws, National Lottery retailers are not only providing a chance for their customers to win big, they’re also helping to raise over £30m a week for National Lottery Good Causes.”
