Mutti has launched its bestselling 400g Polpa Finely Chopped Tomatoes in a new £1.65 price-marked pack, exclusive to the independent retail channel.
Mutti Polpa is produced from 100% Italian sun-ripened tomatoes, harvested at peak ripeness and processed using the brand’s patented cold-crushing method. This – Mutti says – preserves the freshness, flavour, and aroma of just-picked tomatoes.
The new PMP is designed to help independent retailers tap into the growing demand for premium in-home meal ingredients.
The launch is supported by an overall £5m marketing investment in the brand in 2025.
Mutti made its UK debut six years ago. It has grown in volume and value by more than 50% in the latest year.
Mutti 400g Polpa Finely Chopped Tomatoes is available now from a number of wholesalers, including Unitas.
