Monster Ultra launches new promo and flavour

Monster Ultra Watermelon

Coca-Cola Europacific Partners (CCEP) has unveiled a new snowsport-themed promotion for the Monster Ultra range that coincides with the launch of a new Watermelon variant.

Rolling out from the beginning of February, Monster Ultra Watermelon combines a juicy watermelon flavour with Monster’s energy blend, for a refreshing energy boost with no calories and no sugar.

It will be available in both plain and price-marked 500ml packs, as well as four-can multipacks.

Martin Attock, Vice President of Commercial Development at CCEP GB, said: “Two-thirds of CCEP’s volume sales now come from low and no sugar variants – that’s 40% more than 10 years ago. The seven-strong Monster Ultra range is playing a big part in our low sugar success story and continues to grow at a rate of more than 57%.

“We know there’s big demand in the market for new and exciting flavours, especially in the low-calorie energy drinks segment. But it’s important to note that we will continue to offer choice across the whole Monster portfolio – and we recommend that our customers do the same.”

To support the Monster Ultra range through to spring and to tap into energy drinkers’ thirst for thrills, Monster is also offering Ultra fans the chance to win an immersive money-can’t-buy snowsport experience with a new promotion.

The lucky winner will enjoy three days of skiing or snowboarding in Crans-Montana, Switzerland, with accommodation, lift pass and equipment rental, and exclusive Monster Energy hospitality perks – as well as a meet-and-greet with some high-profile Monster athletes.

High-impact snowsport-themed POS materials are available from my.ccep.com. Consumers have until 21 March to enter.