White Maltesers make comeback

After more than a decade absent from shelves, Mars Wrigley has relaunched Maltesers White Chocolate.

The move comes in direct response to significant consumer demand and not only caters to the rising popularity of white chocolate (which enjoyed a 12% bump last year) but also taps into shoppers’ desire for nostalgic products.

Maltesers White Chocolate will be available from 16 June in a variety of formats including 30g single packs, 54g treat bags and 74g pouches.