KP Snacks, Official Team Partner of The Hundred cricket competition, has unveiled a new Hundred-themed on-pack promotion giving consumers a chance to win £20,000 as well as daily instant-win cash and cricket prizes.
The spin-to-win competition runs across the eight brands that feature on Hundred team shirts – Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – and ends on 17 August.
Daily prizes include cash sums of up to £100, The Hundred store e‑vouchers worth up to £65, and cricket equipment.
The Hundred sponsorship forms part of KP’s People & Planet responsible business platform. As part of this, the brand plans to build 100 community cricket pitches in densely populated and underprivileged areas by the end of the year.