Jimmy’s unveils coffee and donut limited edition

Jimmy’s Iced Coffee has launched a new limited-edition Donut flavour.

There are no prizes for guessing that the indulgent new variant combines the rich, bold flavour of coffee with the sweet taste of donuts.

It is available now in a 250ml slim can with an RSP of £1.70.

Carlsberg Britvic will be backing the launch with a nationwide sampling campaign.

The launch comes with the ready-to-drink coffee category growing from £343m to £367m in retail sales value over the last year.