GroceryAid has unveiled GroceryAid Day, an awareness initiative set to take place for the first time on Tuesday 26 February 2019.
The annual event aims to make everybody who works in the grocery industry aware of the practical, emotional and financial support available to them.
Helen Kershaw, Marketing Communications Manager at GroceryAid, explained: “Awareness is a primary focus for the charity because despite helping over 14,500 colleagues last year we know many more remain unaware of our services.
“We are asking all our supporters on 26 February to hold awareness activities telling their colleagues about how we can help when a crisis hits. They can put up posters, hand out materials, share our video, feature us on their intranets and of course shout about us on social media with #GroceryAidDay.”
To show appreciation for the support received from the industry over the previous 12 months, the charity will also use the day to announce its 2019 GroceryAid Awards.
Kershaw continued: “Our supporters are the lifeblood of the charity and it’s important for us to recognise the awareness, fundraising and volunteering contribution that they make to our cause.”
To get involved in #GroceryAidDay you can share the hashtag on social media, get in touch with email@example.com for ideas and resources or visit the GroceryAid website for more information and a free Awareness Day pack.