Protein bar brand Grenade has relaunched its range of high protein, low sugar shakes.
The range is available now in five flavours: Chocolate Fudge Brownie, Chocolate Salted Caramel, Cookies & Cream, Strawberries & Cream, and White Chocolate. Each comes in cases of 8 x 330ml bottles that have an RSP of £2.75.
A suite of POS is available, including fridge and floor stickers, branded chiller trays, and shelf talkers and wobblers.
Each shake contains more than 25g of protein and is low in fat and sugar. All are suitable for vegetarians, non-HFSS, and made from natural flavours and colours. Packaging is completely recyclable at kerbside, including the cap and sleeve.
The drinks can be stored at room temperature, although Grenade advised retailers to merchandise them in the chiller.
The relaunch comes with protein shakes growing at +21.2%, faster than protein bars at +5.59%.
