Golden Wonder has extended its range of £1 price-marked packs with the launch of £1 PMP Saucers.
The light and crunchy 3D lattice snacks are available in two flavours: Barbecue and Prawn Cocktail.
The new PMPs come as research – from Norstat and Circana respectively – finds that value for money is now the third-most-important reason for snacks purchase after flavour and quality, and that PMPs now represent three-quarters of snack sales in symbols and independent stores.
Golden Wonder’s £1 PMP Snacks range is currently outperforming the market at +22.6% vs +9.9%.
Matt Smith, Marketing Director at Golden Wonder, described £1 PMPs as “a must stock”.
He added: “The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs.
“Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst delivering strong retailer margins.”