Imperial Brands has launched Golden Virginia Amber Blend – the brand’s first new blend in 15 years.
Available now, Golden Virginia Amber Blend features a smooth, rich and aromatic flavour profile, alongside lower moisture content from sun dried leaf, designed to elevate the smoking experience.
It is available in a 30g zip-click pouch for extended freshness, at an RSP of £21.35.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, commented: “With the launch of our new Golden Virginia Amber Blend, we are helping retailers to meet the needs of both value-seeking and quality-conscious consumers, offering a premium rolling experience at a competitive price.
“This strategic move enables us to leverage the brand’s long-standing heritage and reputation to introduce a new product that aligns with current consumer preferences and market dynamics.”
