Doritos is back on TV screens with a new advert to support its latest campaign, which gives shoppers the chance to eliminate one of two new flavours.
The ad sees two men carry mysterious containers into the dungeon-like ‘Doritos Research Facility’, where they present the contents to an intimidating female judge. Inside are two new flavours of Doritos: Flavour ‘A’ (Sizzling Salsa) and Flavour ‘B’ (Ultimate Cheeseburger). The judge tries each flavour and likes both, but decides one must be eliminated.
The shopper who conjures up the most creative method of seeing-off their least-preferred flavour wins £20,000. The most popular flavour rolls out into market later in the year.
Andy Hawkswell, Doritos Marketing Manager, commented: “We are excited about our latest TV campaign; The Doritos A or B campaign is a bold concept, which really brings our ‘For the Bold’ positioning to life. We’re confident that this activity will appeal to both new and existing shoppers, helping to drive sales for retailers as well as incremental growth in the snacking category.”
The new advert runs for five weeks and is supported by digital activity, including a dual technology Snapchat lens and a series of bespoke ‘elimination idea’ animations that will be viewable on the Doritos social media channels.
