Confex buying group has formed a partnership with Jisp to launch a wholesale loyalty and rewards platform for its members and their retailers.
The ‘Confex Savings Club powered by Jisp’ provides wholesalers with the opportunity to reward their retailers for buying through them with exclusive product promotions and loyalty rewards at no added cost to the wholesaler.
The initiative will enable brands to offer tailored promotions to retailers exclusively through Confex wholesale members.
Confex Savings Club introduces AI technology that connects supply chains and end consumers for tailored engagement, communication, and rewards. This includes AI-powered advertising, push notifications across channels, daily news feeds, social media integration, and daily digital scratch cards and rewards.
New innovations included by Jisp enable instant win and prize draw campaigns to be deployed in the depot for retail engagement or in-store for shopper activation, both of which utilise existing packaging negating the need to re-print packaging and distribute printed media.
Jess Douglas, Chief Operating Officer at Confex, said: “We wanted to offer our wholesale members a loyalty and rewards platform they could roll out to their retailers, which builds loyalty for them while offering discounts and rewards to their retailer customers.
“We’ve worked hand-in-hand with Jisp all the way through the development process and we’re confident that this first for the wholesale sector will revolutionise the way retailers shop independent wholesalers. We represent over 10% of the UK wholesale market and we consider it our duty to assist them in delivering exclusive promotions that drive footfall and sales for them, while also benefitting the retailers and their customers.”
The Confex Savings Club also aims to change the dynamics of rewards and revenue share within the sector. Brand investment is shared throughout the supply chain with 40% being delivered directly to shoppers, 20% to operators and retailers and 5% to charity. This shared investment model defines a new approach for connected media and true visibility of marketing ROI.
Jisp Managing Director, Ilann Hepworth, added: “This is a game-changing development for the wholesale world. Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving through the supply chain.”